The following are the possible criteria, depending on the report type for the selected time period:

• Avg. products per order The average number of products purchased per order
• Avg. revenue per order The average revenue per order.
• Customers The total number of unique shoppers who visited your store. A customer is counted once, regardless of the number of visits.
• Hits to shopping carts The total number of hits to shopping carts. Includes adding products, removing products and updating the shopping cart.
• Number of categories The total number of categories in your store's catalog
• Number of orders The total number of orders placed by shoppers. Number of products The total number of products in your store's catalog.
• Pages viewed The total pages viewed by shoppers. Quantity purchased The number of products purchased.
• Revenue ( ) The total revenue generated in the currency you selected when you set up your store.
• Visits The total number of visits to your store. For example, if shopper A visits your store twice and shopper B visits your store once, the total number of visits is three.

The following are possible graph types for all reports:

• Type of graph Plot Plots the selected information in a line graph.
• Bar Graphs the selected information in columns to compare quantities.
• Pie Shows a pie chart of the selected criteria for each product relative to the total.
• Area Graphs the selected information in lines which are filled in to demonstrate volume change between time periods.